Case Study - Accounting Firm

How to build a marketing strategy for Canadian accounting firms to get 44 qualified leads per month in 30 days

Overview

Located in the heart of Toronto, this accounting firm boasts eight years of expertise in delivering top-tier financial services, including tax preparation, financial auditing, bookkeeping, and payroll management

Advertising objective: Invest $1,500 in 30 days to get at least 30 qualified leads

Budget: $1500/month

Location: Canada

Target Market Persona

Bob, a 35-year-old business owner from Toronto, is looking for an accounting firm that simplifies compliance, offers strategic financial advice, and provides digital tools for real-time financial tracking to help manage his business more efficiently.

Pain points:

  • Complex Tax Regulations

  • Financial Planning and Management

  • Time Management

Campaign Structure

Best Performing Keywords:

  • Toronto accounting services

  • accounting firm near me

  • best tax accountant

  • Toronto accountant near me

  • small business accountant

  • Toronto CRA

  • accountant services

  • tax advisor near me

Campaign #1: Google search campaign

Campaign #2: Google performance max campaign

Ad #1: 14 Keywords

Ad #2: 30 Keywords

Best Performing Ads

Desktop

Mobile

Results

Before:

Ad Spend: $1500 / Month

CPM: $65

Impressions: 23,800

CTR: 0,7%

Clicks: 167

CPC: $9

Web conversion: 8%

Leads: 13

CPL: $113

ROI: 85%

After 3 month:

Ad Spend: $1500 / Month

CPM: $52

Impressions: 28,850

CTR: 1,1%

Clicks: 317

CPC: $4.7

Web conversion: 14%

Leads: 44

CPL: $34

ROI: 320%

Key Approaches:

1) Expanded keyword list based on performance data and industry trends

2) Optimized landing page for user experience to lower bounce rates and increase conversions

3) Utilized ad extensions to provide additional information and increase ad quality and click-through rate

Minimil Media

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